Either being a printer or a brand owner you want to become more efficient and not have to spend so much time on cleaning the printing press between jobs. As a brand owner you want to have vibrant colors and speed to market is crucial. At the same time we want to be nice to the environment. MG SHIFT is our solution on extending color gamut printing using a fixed set of up to seven process colors. The benefits of using the fixed set of colors instead of having to use the pantone colors are you will be able to make longer runs, less stops for cleaning and less use of solvents and cleaning agents, faster speed to market, fewer inks on stock, faster change overs and can run jobs in parallel.